Tide’s mission is to help people achieve a high standard of cleanliness while minimizing their environmental impact. For this project, I developed a hypothetical product line of scents inspired by Tide’s signature fragrances, along with a reusable diffuser designed to extend the brand’s recognizable scents beyond traditional laundry products. Sustainability and reusability were central to the design process, influencing both the product concept and packaging approach.This product line is designed to appeal to consumers in their early 20s, expanding Tide’s audience to a younger demographic that values both recognizable scents and environmentally conscious products.

Berry Blossom

Botanical Rain

Sunny Breeze

Berry Blossom

Botanical Rain

Sunny Breeze

Diffuser

The objective of this project was to redesign an existing package with sustainability in mind. To begin the process, we visited a nearby store, Charmy’s Market, and selected a product to redesign. The product chosen was Al’s Delicious Popcorn.When reimagining the packaging, sustainability was the primary focus. The redesign aimed to reduce environmental impact by minimizing the use of plastic and limiting the color palette, resulting in a simpler and more environmentally conscious package.

Concepting

*Decided on concept one

The goal of this project was to explore a new way for customers to interact with an existing brand. Building on the foundation of Fetch Rewards, I developed a hypothetical sub-brand called Fetch Grocery. This concept reimagines the rewards experience by allowing users to plan their grocery shopping while maximizing points, turning everyday shopping into a more strategic and engaging experience.
To promote the concept, I designed a series of Instagram advertisements and posters that extend the visual identity of the Fetch brand while introducing the new sub-brand. These promotional materials were created to capture attention, communicate the app’s benefits, and appeal to a digitally engaged audience that values convenience, rewards, and smart shopping.

Mockup

Mockup

The Journey of Dreams logo was created for the Business Professionals of America Visual Design Team competition, where teams were challenged to develop a hypothetical video game and a series of promotional materials to support it. The game concept targeted a younger audience and centered on an adventure-based storyline. Players begin by choosing from five unique characters and progress through the game by exploring different environments and defeating monsters.
As the sole designer of the logo, I developed the visual identity for Journey of Dreams to reflect the imaginative and adventurous tone of the game. The logo was used across the project’s promotional materials, serving as a key element of the game’s branding and helping establish a cohesive visual experience.

Ideation

Final Logo

Mia’s Munchies is a bakery brand concept designed to appeal to kids and teens ages 3–17, while also apealing to their parents. The brand identity embraces a fun, happy, and laid-back identity, supported by an energetic and vibrant visual style. The concept was developed with the intention of expanding into a multi–baked goods company, creating a brand experience that feels playful, welcoming, and community-focused.At its core, Mia’s Munchies emphasizes the idea that food brings people together—because together is better.

Character Roughs

Logo Roughs

Color Pallet